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Lead product strategy for B2B analytics platform serving 500+ enterprise clients. Shipped 3 major features that increased retention by 28%. Managed a team of 12 engineers and designers.

Owned the mobile app product roadmap from concept to launch. Grew MAU from 50K to 200K within 18 months. Conducted 100+ user interviews to inform product decisions.

Supported go-to-market for a workflow automation suite used by mid-market finance teams. Defined MVP scope for a self-serve onboarding flow that cut time-to-value by 35%. Partnered with engineering to prioritize a backlog of 80+ items using RICE scoring and weekly stakeholder reviews.

Analyzed funnel and cohort data for a consumer subscription product with 1.2M registered users. Built Looker dashboards adopted by product, marketing, and support teams. Ran A/B tests on pricing and checkout flows that lifted trial-to-paid conversion by 12%.

Supported senior PMs on a B2C insights dashboard used by e-commerce brands. Wrote user stories, QA'd release candidates, and synthesized usability test notes into weekly product briefs. Prototyped a reporting export feature later adopted in the v2 launch.

Helped a student-founded scheduling app refine onboarding while completing undergraduate coursework. Interviewed campus organizations, mapped core user journeys, and coordinated beta feedback cycles with a volunteer team of six students.